The Three Wise Men Parade in Alcoy, Alicante

A capricious natural environment nestled between two Natural Parks, a Modernist architectural heritage together with the local tradition and personality make Alcoy the city where the magic of Christmas is lived par excellence.

But without a doubt, the days that flood visitors with magic and illusion are the 4th, 5th and 6th of January. This trilogy begins with the eve of the Cabalgata, known locally as the day of La Burreta (4 January). At around seven o’clock in the evening, the Royal Ambassador makes his entrance and announces the imminent arrival of their Majesties with his proclamation. The royal party parades through the streets full of illusion together with a procession of donkeys laden with saddlebags where the children deposit their letters addressed to the three wise men. The children’s excitement intensifies during this event prior to the royal visit. In addition, at the end, the arrival of the royal retinue to the mountains of Alcoy can be observed by the torches that accompany their retinue.

All this as a prelude to the most magical day of the year, the Three Wise Men’s Parade (5 January). When the procession that accompanies their Majesties makes its entrance, made up of shepherds, pages, torches, traditional dances and music bands. In addition to the characteristic royal pages (“els negres”) who accompany the parade as they hand out the gifts by climbing the long staircases they carry and entering directly through the balconies of the houses in Alcoy.

Three Wise Men Parade Alcoy, Spain

All this to announce the arrival of Melchior, Gaspar and Balthazar to the city. Those who parade on camels while distributing illusion and kisses among the little ones.

Three Kings Parade Alcoy, Spain 13_1024

The most emblematic moment is when Melchior, Gaspar and Balthazar enter the Plaza de España. Then the lights in the city centre are switched off to begin the act of Adoration. A musical pyrotechnic show in which their Majesties get off their camels and cross the square to present the baby Jesus (“Jesuset”) with their gifts.

Three Kings Parade Alcoy, Spain 8_1024

Three Kings Parade Alcoy, Spain 7_1024


With the aim of enjoying this special experience as a family, at the charming rural hotel Masía la Mota we offer a special package to enjoy with the youngest members of the family:

4th and 5th January (nights of La Burreta and La Cabalgata):

  • Two nights’ accommodation in superior double room with loft and view (4 persons)

Total: 360€

Breakfast and taxes included

 

  • Two nights accommodation in superior double room with extra bed (3 persons)

Total: 270€

Breakfast and tax included

 

  • Two nights accommodation in Junior suite (3 persons)

Total: 400€

Breakfast and tax included

 

  • Two nights accommodation in Grand Suite (4 persons)

Total: 550€

Breakfast and tax included

5 January, for Twelfth Night:

  • Accommodation in superior double room with mezzanine (4 persons)

Breakfast included

Total: 195€

  • Accommodation in superior double room with extra bed (3 persons)

Total: 150€

Breakfast and tax included

 

  • Accommodation in Junior suite and extra bed (3 persons)

Total: 200€

Breakfast and tax included

  • Accommodation in Grand Suite (4 persons)

Total: 275€

Breakfast and tax included

Reservations and enquiries by email: reservas@masialamota.como calling 96 654 03 70

A dream setting to enjoy with the whole family, who every year experience the intensity of a centuries-old tradition and at the same time the illusion of reliving a magical spectacle.

An experience worth living.

Photos by José Aguilar.

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